True Endeavors is predicated on the idea of connecting the magic that takes place within the four walls of a concert hall or auditorium with those doing good work in the community. These connections help raise much-needed money and awareness for non-profits whose work aligns with the values of the artists performing on stage.

We live in challenging times, with amplified concerns around a variety of topics including racial justice, income inequality, and the climate crisis. Art is an important salve to our collective spirit; at True Endeavors, our goal is to expand that vital engagement in ways that bring a measure of healing to our communities and to our planet.

Tag Evers is the principal owner of True Endeavors and has been promoting shows in the Midwest for three decades.

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