About

Welcome!  If you are reading this, then you are most likely a music lover.  So are we.

Based in Madison, WI, True Endeavors independently books and promotes national touring artists.  We also stage-manage conferences and plan private events.  Additionally, True Endeavors hosts several benefits per year for various community causes.

We have lived in this community for many years and we are dedicated to the idea that live music can and does matter — perhaps now more than ever.

True Endeavors joined Frank Productions in 2012.  Frank Productions is one of the largest independent promoting companies in the U.S.  Becoming part of the Frank Productions’ team has allowed us to grow and expand into new markets.

As an independent promotion company, we often take risks on talented artists, even if the consequence is financial loss. Our bottom line isn’t just based on profit, nor are we simply about exploiting the musical flavor of the month.  That means we care about what people are listening to and we want your feedback!

Whether you have ideas about what bands we should bring to town, have an event that needs a band or stage management, or if you are affiliated with an organization that would like to pair up with one of our shows, please drop us a line via email.

Thanks, and see you at the shows!

Tag Evers

Tag Evers
Founder
True Endeavors

Drop us a line…